• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Mobile

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Handicapping the Chrome OS-Android “Rivalry”

Android is a monster success — much more successful than most would have predicted at the outset — while its sibling Chrome OS is just now getting its opportunity to prove itself. The use of Android as the OS for Google TV suggested to many that Chrome’s days were numbered. TechCrunch pointed out that GMail […]

Greg Sterling on December 14, 2010 at 8:08 am
  • More

Android is a monster success — much more successful than most would have predicted at the outset — while its sibling Chrome OS is just now getting its opportunity to prove itself. The use of Android as the OS for Google TV suggested to many that Chrome’s days were numbered. TechCrunch pointed out that GMail creator and former Facebook employee Paul Buchheit predicts the merger of the two operating systems or the outright demise of Chrome OS next year.

Because their dual existence is a bit confusing to the market, Google co-founder Sergey Brin previously said that Chrome and Android will likely merge or converge at some unspecified future point. So Buchheit’s prediction is less bold than it may initially appear. But it’s also premature to say that Chrome OS will go away.

Danny wrote an extensive review of the Cr-48 and I’ve been playing with one for several days. The machine has a number of weaknesses and takes some getting used to. But with the right expectations it actually offers a pretty good experience.

The hardware issues will likely be addressed when the first OEM (Samsung, Acer) devices come out. As with Android the hardware should get better over time. So too will the software.

I think Chrome notebooks do have a reasonable chance of success as enterprise machines and as a low-cost nearly disposable box for consumers. As I said on my blog my first take was that this was like the “ZipCar of PCs.” Forgot your laptop at home, why not rent one at the airport for your trip? I could also see colleges distributing these to students who might rent them for a semester, for example, or use them in class but not take them “home.”

All this discussion begs the question of price. They will have to be less than $500 (the original, target “network computer” price) but probably not be much more than $300 to succeed with consumers, given the competition.

Regardless it’s too soon to say Chrome OS is done. Based on my initial impressions I believe Chrome may have a brighter future than people suspect.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.

Related Topics

Channel: MobileGoogle: Chrome OS

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

Lorem ipsum doler this is promo text about SMX events.

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To PPC

Master the Elements of PPC
Sign up for our NEW daily brief.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.