Hitwise: Natural Search Referrals On The Rise
As a followup to last week’s report that fewer searchers are clicking on paid ads, Hitwise has released a follow-up report showing that organic search referrals are on the rise.
“For the majority of categories measured at Hitwise, search is the top source of traffic referrals and the share has increased year-over-year,” writes Heather Dougherty.
According to the Hitwise chart below, only three of 15 categories saw fewer natural search referrals in April 2009 than they did in April 2008 — Government, Community, and News & Media.
The yellow-highlighted categories are ones that Hitwise says haven’t historically received much natural search traffic but are starting to this year.
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