Only 1.1% of news publisher visits come directly from AI: Study
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers.
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Month-on-Month calculations are helpful when you are trying to judge your recent performance. By using last month’s performance as a baseline, you can test whether your performance this month is objectively good or not. Below we have provided a useful online Month-on-Month Calculator to work out the change in your performance. Feel free to experiment with […]
Plus, Google's Search Central Live conference is right after SMX Report
Plus, breaking down President Biden’s social media strategy
Plus, Microsoft is replacing CPC with eCPC by the end of April.
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
Facebook users turned to Google search or went directly to publishers.
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.
Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.
If Hollywood's paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed.
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most evident among Millennials, according to early release data seen by […]
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly’s content optimization platform. Parse.ly just […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]
Beyond Rankings: Actionable SEO Reports Your Boss Will Love Presentations from SMX East – NYC, NY, September 2011 Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are […]
Have you tweeted a great photograph that’s gone viral, such as today’s Space Shuttle launch as seen from a commercial airline flight? Getting credit for that, much less getting paid for it, seems to be a mess. It’s been on my to do list to write about this issue for several weeks. It came up […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Says Activity Levels Are Soaring With the five-year anniversary of the first tweet approaching, Twitter says user activity is soaring. In a blog post that details tweet and account activity, […]
Everyone knows that print newspaper circulation is declining and consumers are increasing accessing news online. Some may wonder why newspapers are slow to move way from print, but the truth is that print still provides the bulk of newspaper revenue and at this point, print heavily subsidizes online efforts. Print, then, enables newspapers to experiment […]
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that […]