Search Features
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Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could...
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric...
Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan...
Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice...
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position...
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to...
The AdWords 2017 roadmap is loaded with artificial intelligence
What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a...
The battleground of entities & reviews
How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your...
How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be...
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence...
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for...
