Search Features
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers....
Measuring the quality of popular keyword research tools
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
What negative SEO is and is not
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Google launches new look for ‘people also search for’ search refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop...
AMP Stories: The new Accelerated Mobile Pages format from Google
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward...
Google tests ‘more results’ mobile search interface and new search refinement buttons
Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find...
Is the featured snippet bubble bursting?
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a...
Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the...
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....