Search Features
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from...
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results...
How SEOs can master voice search now
Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your...
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns....
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers....
Measuring the quality of popular keyword research tools
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
What negative SEO is and is not
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Google launches new look for ‘people also search for’ search refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop...