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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Google launches new look for ‘people also search for’ search refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop...
AMP Stories: The new Accelerated Mobile Pages format from Google
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward...
Google tests ‘more results’ mobile search interface and new search refinement buttons
Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find...
Is the featured snippet bubble bursting?
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a...
Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the...
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could...
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric...
Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan...
Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice...
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position...
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to...
