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Search Features


  • Latest

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...

George Nguyen | Dec 29, 2020 at 8:00 am ET

Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer...

JR Oakes | Dec 23, 2020 at 1:21 pm ET

The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...

Jason Barnard | Dec 14, 2020 at 8:00 am ET

 

What passage indexing and natural language processing mean for the future of SEO

Google’s recent updates provide SEOs with more freedom to focus on users instead of...

George Nguyen | Oct 27, 2020 at 10:29 am ET

Google: BERT now used on almost every English query

Google announced numerous improvements made to search over the year and some new features coming...

Barry Schwartz | Oct 15, 2020 at 3:17 pm ET

‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...

George Nguyen | Oct 7, 2020 at 12:49 pm ET

Bing applies AI and natural language models to autosuggest, People Also Ask

Intelligent answers and semantic highlighting are also rolling out to more...

George Nguyen | Sep 24, 2020 at 9:01 am ET

Apple’s Siri gets first major redesign in years

Plus there is a new Apple Translate app that is private and...

Barry Schwartz | Jun 22, 2020 at 1:45 pm ET

Video: Katherine Watier Ong on how to grow your SEO team

We also discussed voice search marketing...

Barry Schwartz | Jun 8, 2020 at 11:06 am ET

How to use Schema to create a Google Action

A new update makes Google Actions accessible to a broader range of marketers to build an Action from...

John E Lincoln | Nov 26, 2019 at 10:23 am ET

Google search results eye candy: How users navigate search features and what it means for SEO

Search behaviors are changing as users "ping pong" their attention across search results...

George Nguyen | Nov 22, 2019 at 9:19 am ET

How SEOs can master voice search now

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your...

Kristopher Jones | Sep 5, 2019 at 2:28 pm ET

How much should we care about voice search? It depends on target audience

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the...

Lily Ray | Jun 27, 2019 at 8:00 am ET

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...

Sponsored Content: Yext | Jun 19, 2019 at 7:30 am ET

What the numbers tell us about the current voice search opportunity

Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with...

Andy Taylor | Apr 1, 2019 at 2:19 pm ET

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...

John E Lincoln | Mar 14, 2019 at 2:17 pm ET

Optimizing content for voice search and virtual assistants for a competitive edge

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns....

Damian Rollison | Feb 11, 2019 at 12:47 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

AMP Stories is now available to all developers....

Ginny Marvin | Jul 17, 2018 at 1:05 pm ET
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