LinkedIn now lets you add an SEO title and description

Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.

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You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. 

Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already. But it is a nice option to let you optimize your content specifically for search.

How it works. Click on Write article. Under the Publishing menu in the article navigation pulldown menu, click on Settings

Here’s you’ll see two fields:

  • SEO title: You have 60 characters to work with. LinkedIn says: “We’ll use your added SEO title in place of your article title for search engine result pages, such as Google search.”
  • SEO description: You have 160 characters to work with here.LinkedIn says: We’ll use the SEO description in place of the first few lines of your article on search engine result pages. We suggest utilizing keywords, summarizing your writing, and aiming to write between 140-160 characters.

What it looks like. Here’s a screenshot:

Linkedin Seo Title Description

Newsletters gain visibility in search. LinkedIn is also increasing the prominence of Newsletters in search results. Now if a LinkedIn creator offers a newsletter, it will appear under the author’s name, along with a Subscribe button. Here’s an example:

Linkedin Newsletter Search Results

Scheduled articles coming soon. LinkedIn also announced the article and newsletter authors will be able to schedule articles. These will work in the same way as scheduled posts. 

And more. You can see all this news and more in the latest Building LinkedIn newsletter: Creators’ Edition: newsletters enhancements, SEO, analytics & more + Inspiring conversations about building character, finding your next play, AR & AI


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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