LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now.
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and the like — ranked online content. Soon after, he launched Search Engine Watch and started hosting search marketing conferences. And in 2006, he co-founded Third Door Media — the company behind Search Engine Land and its younger siblings, MarTech Today and Marketing Land.
As journalists, we don’t like to consider ourselves “the news,” but when Danny announced earlier this week that he’d be stepping away from daily duties as our Chief Content Officer and taking an advisory role, it was industry news. Big news. And so we think it’s apropos to spend this week’s episode of Marketing Land Live chatting with Danny about his beginnings as a search industry reporter, the evolution of both SEO and online journalism and, of course, his decision to shift careers. I had the pleasure of doing the interview, and I think you’re gonna love it.
This week’s show runs just over an hour. You can listen here or use the link below to subscribe via your favorite podcast service.
We invite you to subscribe via iTunes or Google Play Podcasts.
Show notes
Danny Sullivan: My new role as advisor for Third Door Media
10 big changes with search engines over my 20 years of covering them
Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.
[This article originally appeared on Marketing Land.]
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
New on Search Engine Land
About The Author
