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Microsoft Launches Live Search Club While Closing Start.com

The LiveSide Blog reports that Microsoft has launched a new site named Live Search Club, where you can play games to earn rewards. Some of the prizes you can win include ringtones, earphones, T-shirts, Microsoft Office, Xbox and many other prizes.


Microsoft did offer a Search & Win program in the past, but that seems to have been taken down now.

LiveSide Blog also reports that Microsoft is going to redirect start.com to live.com on May 22, 2007. Start.com is a personalized portal powered by Microsoft that launched in November 2005.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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