Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Topic: Xbox
How conversational AI is changing the economics of paid search
A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company's foray into native advertising will harness intent signals from Bing Ads.
Google (Now) Beats Siri And Cortana For Direct Answers — Study
Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge, who wrote up the results, says this was not a “personal assistant […]
Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits
To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […]
SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked […]
Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”
Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […]
Xbox One Gets Bing Web Search
Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive results from the Bing marketplace as […]
New Video Shows Microsoft “Assistant” Cortana In Action
Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was originally thought that Cortana would look like her character in the game […]
Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the […]
Bing Ads To Launch In Australia And New Zealand
Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will […]
Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style
Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing’s biggest list […]
SearchCap: The Day In Search, October 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, Too Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their […]
Bing’s Voice Search On Xbox Now Searches The Web, Too
Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only […]
SearchCap: The Day In Search, June 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]
SearchCap: The Day In Search, December 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Image Search Adds Social Sharing & Continuous Scrolling Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
Bieber Tops Bing’s List Of Most Popular Searches In 2011
First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at BingTrends.com. Bing.com also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 […]
For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow
Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number of users,” and a Twitter help page explains where those ads might appear: At the top of relevant search results pages […]
Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]
MSFT Earnings: $17B In Quarter, $70 Billion For Year
Microsoft announced fiscal Q4 and full year revenue this afternoon. Growing 8 percent from a year ago Microsoft reported $17.37 billion in topline revenue and $6.17 billion in operating income. Revenues for Online Services, which houses Bing and online advertising, grew 17 percent for the quarter and 15 percent for the full year. However the […]
SearchCap: The Day In Search, June 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Voice Search Coming To Xbox Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it’s all cutting edge stuff in […]
Bing Voice Search Coming To Xbox
Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it’s all cutting edge stuff in the gamers’ world, Bing will be offering a voice-based search engine (in addition to a traditional text/type-based search) to help users find games, movies and TV shows, music and other […]
Live Blogging The Google I/O 2011 Day 1 Keynote
Are you ready! We’ve got Google Music coming! Maybe. Certainly some Android or Chrome announcements to come, here at the first day of the Google I/O developers conference. The keynote begins at 9am PT. So does my live blogging. Seriously, there is some expectation that Google Music 3.0, a cloud-based music system, will get aired […]
The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo
And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the 26 one-letter alphabet queries show a Yahoo property as the first “answer.” If you type the letter “A,” for example, Yahoo Answers is the featured result; type “B,” and Yahoo Bookmarks is the first answer, […]