• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Consumer

Financial Times Launches Newssift, A Business News Search Engine

Newssift, a semantic business news search engine created by The Financial Times, has launched in beta tonight. Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines. “We want to […]

Matt McGee on March 18, 2009 at 8:01 pm
  • More

Newssift, a semantic business news search engine created by The Financial Times, has launched in beta tonight. Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines.

“We want to put an angel on the shoulders of the business person,” says Newssift CEO Robin Johnson.

We took Newssift for a pre-launch spin, and the search engine does offer a compelling experience as a business research tool. The screenshot below shows Newssift’s results on a search for “Internet advertising.” Scroll down for an explanation of what you see.

screenshot

Users can refine queries across multiple search options, such as Topic, Organization, Place, Person, and Theme/Keyword (see the gray area at top). Below the suggestions, Newssift’s search results include additional context, such as the ability to refine results by Sentiment and/or Article Sources (see pie charts on left). Using the screenshot above as an example, a searcher could quite easily drill down to find news articles that talk positively about Yahoo and its new CEO, Carol Bartz … and then click to see negative coverage, too. The ability to save searches is a nice feature, as is the saving of your search history, both of which can be accessed quickly from the search engine’s main navigation bar.

What Newssift hopes will separate itself from other news search engines — and business news, specifically — is its ability to add meaning and context to news search results. Johnson says Newssift is the first search engine to apply a relationship-based algorithm to business news. Newssift wants users to begin with generic queries, and use its refinement technology to find the most relevant results.

A team of editors helps choose and aggregate the sources that Newssift crawls, but Johnson says the engine gives no preference to Financial Times news articles. Indeed, on a purely anecdotal level, I rarely saw Financial Times articles appearing in the results of the dozen or so queries I did. (The only prominence FT gets on Newssift is that it’s separated as a sub-option under Newspapers in the Article Sources refinement — see above.)

With Newssift now in its public beta, the creators are looking for user feedback and say they’re planning to expand the source list by crawling more online news sites, including blogs.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Channel: ConsumerSearch Engines: News Search Engines

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • 6 Powerful Ways Experience Analytics Can Help Your Business Now
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok