ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Not all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner.
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
Google is being urged to do more in safeguarding brands' reputations and preventing online shoppers from becoming victims of fraud.
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google warns site owners they must address potential violations or risk account suspension
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
No changes were made to Google Search, this is just a reporting change.
"We're aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects," a Google spokesperson told Search Engine Land.
The newly introduced search box features four tiles showcasing promotions and events from nearby businesses.
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Appen says the termination notice goes into affect on March 19, 2024.
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Artificial Intelligence Optimization (AIO)
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
New research claims that as many as 7,000 companies monitor individual Facebook users' online activities.
SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
As AI disrupts SEO, ethical risks emerge. Learn best practices for transparent AI use and the human role in automation.
Google Search keeps getting more interactive with the user experience for searching.
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.