The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.
Ben Wood is the Digital Director at UK based agency Hallam. Ben specializes in SEO, paid search and web analytics. In his spare time, Ben is an experienced ice hockey player, currently representing the Nottingham Lions in the English National League.
Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.