Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Content » Moz acquired by iContact, subsidiary of J2 Global

Moz acquired by iContact, subsidiary of J2 Global

Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.

Barry Schwartz on June 4, 2021 at 12:39 pm

SEO tool provider Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Sarah Bird, Moz’s CEO, posted the announcement on the Moz blog Friday afternoon.

“Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!” Bird wrote.

iContact was founded in 2003 and is based in Morrisville, North Carolina with about 300 employees. it is focused on email marketing and offers email tools through its brands Campaigner, SMTP and Kickbox. Moz was founded in 2004 and is based in Seattle. Bird took over as CEO in 2014 after Rand Fishkin, the co-founder of Moz stepped down from that role. In 2016, Moz did some downsizing after some possible missteps. In 2018, Fishkin stepped down from Moz to start a new startup, SparkToro.

This news comes after Semrush, a competing SEO toolset provider, went public a couple of months ago.

The acquisition price and deal terms were not disclosed, and a Moz contact told us “we will not be disclosing financial details of the acquisition.”

What’s next?. The company’s announcment said”Moz remains committed to continuing to improve the company’s all-in-one SEO toolset and maintaining the accuracy of the data upon which it is built.”

“Since the beginning, Moz has elevated SEO as a critical strategy for growth and brand recognition. With this news, our mission remains the same. Moz should only innovate faster and more effectively for our customers,” said Sarah Bird, CEO of Moz. “The shared focus on delivering powerful digital marketing solutions is a perfect fit for our brand, staff and community. We are excited to begin collaborating on new solutions for our collective customers.”

Why we care. Moz is one of the more reputable toolsets in the industry, so we hope this sale helps fund new features, tools and support options for customers. Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact’s tools integrate, if they ever do.

For members of the search community at Moz, many of whom have been featured here or at SMX, we hope the acquisition treats you well. All the messaging from the two companies suggest only positive things about this acquisition, as you’d expect. But that isn’t always what happens after takeovers.


New on Search Engine Land

    10 reasons to join us at SMX Advanced online this June

    How to ensure influencers help your SEO campaigns

    Webinar: Dominate your competition with Google auction insights and search intelligence

    Vimeo adds structured data to all public videos to improve Google Search visibility

    How to manage and edit your Google Business Profile from Google search

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

ContentPPCTools and Software

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

Thinking Bigger About Marketing Budgets

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.