Conductor CEO Seth Besmertnik steps down after 20 years
Wei Zheng takes over as CEO after five years as Conductor’s chief product officer, where she oversaw product strategy and AI development.
Topic: Chief executive officer
Why most SEO failures are organizational, not technical
SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.
Engineering the AI resume: SEO’s new path to the C-suite
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.
SearchBot: Executive/C-suite
I’ve been “pre-prompted” as a senior exec (CEO/CFO/COO/CMO, etc.) expert with decades of experience launching, growing, and managing companies of all sizes. I advise founders, CEOs, and teams on how to engage with C-suite and leadership roles and can provide guidance, mentorship, and feedback from that perspective. If you want to see my full context […]
How communication issues prevent you from getting buy-in for SEO
Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
Resolve to get SEO done in 2023 – Here’s how
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
Enterprise SEO is 50% education and culture
Building an SEO culture at an enterprise company isn’t easy. Here’s what you need to know about SEO office hours, lunch-and-learns, and more.
How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
Sarah Bird, CEO of Moz, leaving Moz after 14 years
Moz was recently acquired by iContact, and there is no word on who the new CEO will be.
Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
Page and Brin will remain as board members.
SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s confirmed bug. You did not […]
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […]
Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.
In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc., and that Google would be a wholly owned subsidiary of that entity. In addition, Google co-founders Page and Brin will become CEO and President of the new company, respectively, turning over daily control of Google to Sundar Pichai, who […]
SearchCap: The Day In Search, February 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers […]
With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft
Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search […]
Nadella Would Bring Search Cred To Microsoft CEO Role
Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before that he was in charge of Bing and online advertising. […]
Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO
Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was “out of his depth, and poorly suited, especially from an emotional […]
How & When You Can Turn SEM From A Checkbox To A Core Business Component
Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the case 10 years ago, when SEM got dumped into the “test budget” if there was any money left over after TV, radio, print, out-of-home, display, email, SEO, PR and sponsorships. It turns out, however, […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
Facebook To Allow Users To Delete Search Activity
Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the […]
Ironically, Search Might Be Less A Priority At Yahoo As Google’s Marissa Mayer Takes The Helm
Wow. Wow. Wow. That’s all that keeps running through my head as I digest the news that long-time Google executive Marissa Mayer is to take over as president and CEO of Yahoo. Smart move for Mayer. Smart move for Yahoo. And as I’ll explain more, perhaps a move that finally takes Yahoo out of the […]
Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]
No CEO News Emerges From Yahoo Shareholder Meeting
You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]
Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In
Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct. Thompson’s “personal reasons,” as we all know, are: misrepresenting that he had a […]
Yahoo In A Fight For Its Life
According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Following the announcement of 2,000 layoffs earlier this week Thompson sought to reassure Yahoo employees in […]
Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is […]
Yahoo’s Co-founder Jerry Yang Resigns
Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on the Board of Directors since. 17 years later, he has officially stepped down from its Board of Directors and all other positions with the company. And he has done so […]
Search In Pics: Google Bumper Sticker, Knitted Android Sleeve & Yahoo’s CEOs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
It’s Official: PayPal President Scott Thompson The New Yahoo CEO
AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It’s now official; Yahoo just put out its formal press release announcing Thompson’s appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last […]
Larry Page “CEO Of The Year” — Investors Business Daily
When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s management structure, redesigned the face of the company’s products and […]
With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]