SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Using Voice Search to Transform Your Local Search Strategy
  Sep 6, 2018 by Digital Marketing Depot
  More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place.
• 6 ways the August core algorithm update impacted local business
  Sep 6, 2018 by Joy Hawkins
  Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.
• Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
  Sep 6, 2018 by Barry Schwartz
  The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Virtual reality enters its ‘trough of despair’ as shipments decline
  Sep 6, 2018 by Greg Sterling
  It wouldn’t be fair to say “VR is dead,” but from a consumer electronics perspective it’s not far.
• Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots
  Sep 6, 2018 by Amy Gesenhues
  While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers.
• As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
  Sep 6, 2018 by Ginny Marvin
  The advocacy group undermines Google’s claims that its systems are robust and can quickly detect and take down fake accounts.
• Avoid the 8 most common pitfalls of automated bidding
  Sep 6, 2018 by Frederick Vallaeys
  With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.
• Here’s how to ‘expertly’ hit a link-building home run
  Sep 6, 2018 by Jeremy Knauff
  Use expert opinions in content so when you build it, the links will come.
• Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
  Sep 6, 2018 by Greg Sterling
  Pandora seeing higher ad spending for campaigns that include offline measurement.
• Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
  Sep 6, 2018 by Amy Gesenhues
  Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics.
• Amazon streamlines ad products under new Amazon Advertising brand
  Sep 5, 2018 by Ginny Marvin
  So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.

Search News From Around The Web:

• A Case Study of Winning in Local SEO, SEMrush
• Do Private Blog Networks (PBNs) Still Work in 2018? Should You Build One?, CognitiveSEO
• Exclusive poll: Big GOP majority fears bias in search engines, Axios
• Google isn’t just a search engine it’s a literal extension of our mind, NiemanLab
• How to Easily Install Tracking Pixels on Your Website With Google Tag Manager, Social Media Examiner
• How will Google’s innovation continue beyond its 20th year? The Conversation
• Landing Page GDPR Compliance: Everything You Need To Know, Klientboost
• Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent, AdExchanger

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.