Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now available for Apple CarPlay Sep 18, 2018 by Barry Schwartz The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. […]
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is right; click-through and conversion rates kinda don’t matter Sep 17, 2018 by Andy Taylor Say what? Turns out you may be focusing on the wrong things if you’re fixated […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Sep 14, 2018 by Digital Marketing Depot The customer data platform (CDP) market is expected to generate $1 billion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertising on Amazon? Take our survey and win a ticket to SMX! Sep 7, 2018 by Search Engine Land We want to know how marketers like you are using Amazon advertising! […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why websites should be using HSTS to improve security and SEO Aug 27, 2018 by John E Lincoln If you want added security, faster load times and stronger SEO for your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 questions to ask yourself before publishing a new landing page Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts added to local packs for some branded queries Aug 16, 2018 by Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forget me not: 3 steps to make your PPC ads more memorable Aug 14, 2018 by Purna Virji What makes text ads memorable? Contributor Purna Virji looks at ways to keep […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link-building tools you may not know about Aug 13, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cameos on Google: How famous people get their video answers into Google search Aug 10, 2018 by Barry Schwartz With new iOS app, celebrities answer questions in short videos that then […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has […]
SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on the best offer to attend SMX East Aug 7, 2018 by Search Engine Land Struggling with how (and why) to optimize your site for speed, whether to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools — Part 1 Aug 1, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search adds dataset schema support to search results Jul 31, 2018 by Barry Schwartz Data nuts, here is your chance to get your data and charts looking pretty in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]