Debra Mastaler

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Link Building Tool Review: Link Prospector

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw,...

May 22, 2012 at 11:20 am ET

Link Building Tool Review: Ontolo

Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series:...

Jan 3, 2012 at 10:01 am ET

Link Building Tool Review: Raven Tools

Third in our series are the link building tools from Raven Internet Marketing Tools. Raven Tools, founded in 2007, has a 20-person staff  based in...

Oct 11, 2011 at 9:27 am ET

Link Building Tool Review: SEOmoz PRO

Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use....

Sep 13, 2011 at 5:02 pm ET

A Campaign Prep Checklist For Link Builders

This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link...

May 24, 2011 at 1:22 pm ET

Proven Ways To Use Content To Attract Links

This article is really part three of our Link Building Foundational Blueprint series, and will focus on using content to attract links. Here are...

Apr 26, 2011 at 9:36 am ET

A Link Building Blueprint: Utility Linking

Almost every SEO I know spent the better part of last week discussing recent changes Google made to its ranking algorithm. This update hit some...

Mar 1, 2011 at 11:24 am ET

A Link Building Blueprint: The Foundation

Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your...

Feb 1, 2011 at 8:45 am ET

Link Building Basics At SMX East

Greetings from the Big Apple! I’m here this week attending SMX East, soaking up lots of SEO/SEM news, meeting new people and catching up with some...

Oct 5, 2010 at 9:24 am ET

Smart Links Can Make Your SEO Sing

Webmasters build links for two reasons: to drive traffic and to influence search engine placement. Neither option is as cut and dry as I’ve...

Aug 17, 2010 at 12:40 pm ET

Four Engines, Four Ways To Generate Links

Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I...

Jun 22, 2010 at 8:56 am ET

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