Searcharazzi Alert: Interwoven to Acquire Optimost
Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash. While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the […]
Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash.
While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the deal, stating:
With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors.
Visitors to the page can also download the a podcast on the subject from Max Carnecchia, President of Interwoven.
The deal is expected to be completed at the end of the year.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
About the Author
