SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Amazon had a record-breaking holiday season, here’s how advertisers managed it
  Jan 22, 2019 by Melissa Reilly
  The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
• Small business scammer shut down by Google lawsuit
  Jan 22, 2019 by Greg Sterling
  Defendant firm had falsely represented that it was acting on behalf of Google.
• Google offers improved GMB sign-up flow for service-area businesses
  Jan 22, 2019 by Greg Sterling
  Improved process will make it easier to set up service areas on GMB.
• Leveraging Amazon search ads in a time of rapid change
  Jan 18, 2019 by Ginny Marvin
  Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
  Jan 22, 2019 by Robin Kurzer
  The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.
• Gain expert martech strategies. Lowest rates end Saturday!
  Jan 22, 2019 by Scott Brinker
  How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too.
• Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
  Jan 22, 2019 by Ginny Marvin
  The “new-to-brand” set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.
• New report: B2B digital transformation is more focused on customers than on efficiency
  Jan 18, 2019 by Barry Levine
  A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

Search News From Around The Web:

• Bing Search Innovation: Here’s Why It Never Stops, Stone Temple
• Digital Marketing Agency s360 Acquires OnlinePartners, Egmont
• Full Funnel Testing: SEO & CRO Together, Moz
• Google Structured Data Tool Showing More Warnings?, Search Engine Roundtable
• Mozilla gets a new CFO, TechCrunch
• Organizing a Successful PPC Audit, PPC Hero
• Phrase Match Difference Between Google & Bing, Clix Marketing PPC Blog
• SEO: Reclaiming Lost Links from Site Migrations, Practical Ecommerce
• What to Look for in a Link Building Company, Vertical Measures

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.