SearchCap: Bing Keyword Spamming, Google AdWords Mobile Ad Extensions & iPhone 6 Search Features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Analytics Begins To Roll Out New Benchmark Reports
  Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device […]
• Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
  When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced the second line of ad […]
• 7 Hidden Features In AdWords To Make Your Life Easier
  Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys.
• Newest AdWords Editor Supports App Install Ad Campaigns
  The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A couple of changes for Shopping campaigns include the […]
• Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries
  Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL […]
• Search Preview In Apple’s iOS 8 Coming To The iPhone In One Week
  Apple announced the new iPhone 6 and 6 Plus and announced iOS 8, the new mobile operating system for Apple devices, will be available September 17th, a week from today. Here is a preview of some of the new search features within iOS 8 including Bing results within Spotlight, the new settings for your default […]
• Tackling AdWords’ New Default Close Variants Matching Behavior
  Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
• SMX Social Rates Increase Saturday; Register Now & Save $300!
  Attend SMX Social Media Marketing for two days of top-shelf tactics, invaluable networking opportunities and insightful keynotes. Super early bird rates expire this Friday. Register now to secure your spot and save! The SMX Social agenda has the tactics and strategies you must know to maximize the return on your social media marketing efforts – […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers
• Allstate #ItsGood2Be Twitter Challenge Offers Colleges $150,000 In Scholarships
• Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22
• Get to Know: Major League Soccer CMO Howard Handler
• Is Your Retargeting Missing The Bullseye?
• Evaluating The ROI Of Your Content Marketing With Event Tracking
• Managing The Flow Of Content In Social Media
• SMX Social Rates Increase Saturday; Register Now & Save $300!
• Why Apple Pay Might Succeed With Mobile Payments Where Google Wallet Failed
• DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet

Search News From Around The Web:

Industry

• ​5 million ‘compromised’ Google accounts leaked, RT News

Local & Maps

• Get Around Town Faster with Bing Maps Preview App, Bing Blog
• Walk like an Egyptian with Street View in Google Maps, Google LatLong

Searching

• Parasite Google Results Pages, tripleseo.com

SEO

• 10 tips for an awesome and SEO-friendly blog post, Yoast
• Google Author Authority in Search Gets Personal, Stone Temple
• Google: Our Penguin Algorithm Doesn’t Reflect Webmaster Changes In A Reasonable Time, Search Engine Roundtable
• How to Show Authority in Google- Without Authorship, Renegade Search
• Look Google, No Links – Or a Recipe for a Major Disaster, Irishwonder’s Black Hat SEO Blog

SEM / Paid Search

• Bing Ad Extensions – The Complete Guide, periscopix.co.uk

Search Marketing

• 6 Untapped Keyword Sources to Improve Your Keyword Research, Moz
• Google News Has A 60 Day Submission Rejection Policy, Search Engine Roundtable
• More Than Blowing Smoke: More Effective Content Through Better Presentation, ISOOSI Blog
• Tracking SEO Metrics in Google Analytics, koozai.com