Newest AdWords Editor Supports App Install Ad Campaigns

By Ginny Marvin

Published: September 10, 2014 at 9:51 am

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year.

Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords.

A couple of changes for Shopping campaigns include the ability to pause PLAs and turn on Enhanced cost-per-click. Nothing has changed in the support for setting up and building out product targets in Editor, however.

Most “Delete” uses have been replaced with “Remove”, as has already happened in AdWords.

Version 10.6 can be downloaded here.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.