SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Last chance: SMX West kicks off next week. Be there!
  Mar 5, 2018 by Search Engine Land
  SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.
• Get inside your customer’s head: A guide to writing irresistible calls to action
  Mar 5, 2018 by Jacob Baadsgaard
  Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.
• Mastering mobile SEO
  Mar 5, 2018 by Chris Sherman
  Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage of this increasingly important trend?
• Google selling Zagat to restaurant recommendations site The Infatuation
  Mar 5, 2018 by Greg Sterling
  Google no longer needs Zagat as it once did.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Last chance: SMX West kicks off next week. Be there!
• Solix survey supplies more evidence of GDPR unreadiness
• Bedrock Data unveils software to help SMBs unify customer data
• The rise of voice technologies means new opportunities for podcasting
• Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
• Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Search News From Around The Web:

• Google’s Second Most Important Algorithm? Before Google’s Panda, there was Phil, SEO By The Sea
• Mobile-First Indexing or a Whole New Google? The Local & International Impact – Article 4 of 4, Mobile Moxie Blog
• Advancing Your PPC Strategy with Competitive Intelligence, PPC Hero
• Desktop vs Mobile Matters for Marketing: Here’s Why, Stone Temple
• Google Chrome SEO Without A Plugin, CodeSEO
• Google Does Not Use GS1 Web Markup, Search Engine Roundtable
• Have you considered these 7 factors with your Link Profile Analysis?, Majestic Blog
• SEO Moves From Keywords to Ontologies and Query Patterns, Go Fish Digital

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.