AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
Topic: Martech
Retail media is evolving. Here is what marketers should value now
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
5 questions to ask AI vendors before buying a tool
Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
New Adobe tool shows where brands win and lose in AI search
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Matt McGee on the Wild West days of SEO
Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.
Why some GTM teams move faster than yours.
New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
SEO leads martech replacements, but not for the reason you think
Marketers swap SEO platforms less frantically, driven by AI upgrades, budget pressure, and new demands from changing search experiences.
The AI gold rush is over: Why AI’s next era belongs to orchestrators
Why the 'more is better' era of marketing technology is officially over, and what actually works instead.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
82% of marketers fail AI adoption (Positionless Marketing can fix it)
Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done.
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Zero-party data in action: How top brands turn product discovery into conversions
Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
RAG: The most important AI tool marketers have never heard of
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
What’s under the hood matters more than ever for SEO success
Your content deserves a foundation built for speed, scale, and search.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
About Search Engine Land
Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
Take the 2024 MarTech Replacement Survey
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
New for 2024! Compare 16 top SEO platforms
Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.
The future of search is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
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Unlocking business success with the power of data management
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
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It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.