• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Local

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Google selling Zagat to restaurant recommendations site The Infatuation

Google no longer needs Zagat as it once did.

Greg Sterling on March 5, 2018 at 11:14 am
  • More

The New York Times is reporting that Google will sell Zagat to restaurant search and recommendations site The Infatuation. Terms were not disclosed; an announcement will be made today.

The potential sale was first reported by Reuters earlier this year. Google bought the Zagat brand and all of its content in 2011 for roughly $151 million in the wake of an unsuccessful effort to acquire Yelp.

Google needed the content at the time to compete with Yelp, TripAdvisor and others that had more reviews and user-generated content. However, Google now has a substantial and growing body of reviews, created in part by its army of more than 50 million Local Guides around the world.

Google simply no longer needs Zagat as it once did.

The Infatuation has been around for nine years, according to The New York Times’ report. I’d never heard of it until this morning. However, the site claims to be profitable.

The Zagat brand is both a blessing and a curse for The Infatuation. It will need to figure out which brand to emphasize and to which audience. The Times says, “The company intends to keep Zagat as a separate brand, using it as a user-generated-content counterpart to The Infatuation.”



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.

Related Topics

Channel: LocalGoogleGoogle: Business IssuesGoogle: Maps & LocalGoogle: Web Search

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

Lorem ipsum doler this is promo text about SMX events.

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To PPC

Master the Elements of PPC
Sign up for our NEW daily brief.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.