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SearchCap: Recapping Google’s “Step Inside AdWords” News Event

Matt McGee on April 22, 2014 at 5:02 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Search Marketers: Keep Calm, Carry On
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!
Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with Early Bird rates before they expire next […]
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, […]
Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]
Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]
Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day
Today’s Google logo marks the 44th celebration of Earth Day. In honor of this day devoted to environmental policies, Google has created an interactive logo, depicting six animals from across the globe. Each of the animated illustrations includes a link to share the image of the animal on Google+, Facebook or Twitter, as well as […]
Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage
Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Introducing our global Google+ page for webmasters, googlewebmastercentral.blogspot.com

Search Marketing

How Yahoo Gemini Will Affect Your Search Program, Rimm-Kaufman Group
Google AdWords Query Data Not Passing Via Referrer, Search Engine Roundtable

SEM / Paid Search

5 Mobile Mistakes You Need to Stop Making in AdWords, 3Q Digital
PPC Back to Basics – Get Started with Conversion Tracking, advertise.bingads.microsoft.com
AdWords Announces Slew of Upgrades with an Emphasis on Mobile, 3Q Digital
Breaking AdWords Announcements – A Renewed Focus on Users, www.seerinteractive.com
Step Inside AdWords’ Latest Updates, PPC Hero
Using Data Transparency Insights to Optimize Your Bing Ads Campaigns, advertise.bingads.microsoft.com
What Today’s Big Google AdWords Announcement Means for You, www.wordstream.com

Searching

Search and Earn Airline Miles and Gas with Bing, www.bing.com
Why Bing Travel Entrepreneur Uses Google, Business Insider
Yahoo! tests fixed ads, allgoogletesting.blogspot.com

SEO

55% Of SEOs Fear Google’s Knowledge Graph, Search Engine Roundtable
Content Marketing SEO: the Good, the Bad & the Ethics, Vertical Measures
Mike Ramsey on Local SEO for Law Firms, www.localvisibilitysystem.com
Prioritize SEO with the Keyword Equation, Luna Metrics

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.