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SearchCap: The Day In Search, February 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Inkbait”: A Case Study In Linkability In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, […]

Barry Schwartz on February 2, 2010 at 4:59 pm | Reading time: 7 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

“Inkbait”: A Case Study In Linkability
In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, encourage and algorithmically reward. The reason for this is simple, linkbait generates editorial links which the search engines love. Knowing this and understanding the influence of universal search, the bounty placed on paid […]
Why You Shouldn’t Trust Feeds For Social Updates
Social Media is still a fresh concept for many companies and the resources allocated to these efforts are usually a slim as possible. However, cutting corners to save time could end up hurting you and your accounts down the road. One of the biggest time-saving items that can cause disunity and confusion when speaking to […]
Katy Perry: I Googled Myself & I Liked It
How did singer Katy Perry discover that Russell Brand was going to propose to her? Turns out that Perry googles herself on a regular basis and found out Brand had purchased a ring.
Perry explained to reporters as she walked down the red carpet to the Grammys this week that she uses Google Alerts to track […]
Does CityGrid From Citysearch “Answer” The Local SEO Problem?
At one time local startups could reliably count on Google organic traffic to help build their own traffic and brands. Indeed, this is how Yelp gained visibility in its early days. And larger publishers, such as yellow pages sites, have relied heavily on SEO, as well, to drive traffic to their advertisers. However, recently that’s […]
Google Gears Comes To AdWords: Browser Local Storage
Tim Cohn reported that he was given a new option yesterday, after logging into his AdWords account. The new feature utilizes Google Gears, a browser plugin that allows you to download web-based data to your local hard drive, so you can work offline. The feature is named Browser Local Storage and it basically […]
Google News Allows You To “Star” News Stories
Google News has added the ability to allow users to “star” news stories. When a user stars a story (or technically, a cluster of stories), it:

Lets Google know that you’re interested in that subject.
Alerts you to significant updates by putting the headline in bold, so you can get more information.
Allows you to follow your […]
What Is A Link Worth? Part 1: Valuing PageRank
This posting is the first in an occasional series that will attempt to quantify the value of links – in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking activities and determining their ROI should then be possible.
Why Coming In Second Can Be A Good Thing
Sometimes being European can be very frustrating. Let me rephrase that: when it comes to internet, tech and search, being a European is very, very frustrating. Why? Because Europe always comes in second. Cool new things like Google’s Nexus phone, the iPad or even Bing are invariably launched in the US and Europeans have to […]
Google Apps May Get Its Own App Store
It’s no secret that what really sets the iPhone apart from other smartphones is its App Store. Google appears to be betting that an app store will help set Google Apps apart from Microsoft’s office and business software.
The Wall Street Journal reports that Google might announce the Apps app store as soon as next month. […]
The Latest On Google News Sitemaps
Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing […]
Google New Local Ad Category Invades The “7 Pack”
It doesn’t in any way affect a local business ranking in the so-called “7 pack” or on the subsequent Google Maps page. However Google is introducing a new local business ad (”enhanced listings“) that allows a business to stand out with an “enhanced” presence on the map or in the map-related listings on the SERP. […]