Google Gears Comes To AdWords: Browser Local Storage

Tim Cohn reported that he was given a new option yesterday, after logging into his AdWords account. The new feature utilizes Google Gears, a browser plugin that allows you to download web-based data to your local hard drive, so you can work offline. The feature is named Browser Local Storage and it basically helps you work faster with your AdWords campaigns.

Instead of loading the data off Google’s servers each time you click on a section in the AdWords console, Google will load the data off your local computer. Google said, “each time you access AdWords, your data loads directly from your computer, making your experience much faster.”

Here is a copy of the full FAQs:

How does this work?

When local storage is enabled, AdWords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.

Data will be stored on my computer — does this mean the data I see in AdWords will be outdated?

No. AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work. However, as is the case in AdWords, clicks and impressions received in the last three hours may not be included in your display immediately.

Where is my data stored?

Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.

How do I disable local storage?

Simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.

What happens if I use AdWords on a different computer?

You’ll need to enable local storage on each computer you use. Remember, a copy of your account data will be stored in your browser, so be aware of enabling local storage on a shared computer.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.