Google Apps May Get Its Own App Store

It’s no secret that what really sets the iPhone apart from other smartphones is its App Store. Google appears to be betting that an app store will help set Google Apps apart from Microsoft’s office and business software.

The Wall Street Journal reports that Google might announce the Apps app store as soon as next month. A Google spokesperson told the Journal, “we have nothing to announce at this time.”

The article quotes “people briefed by [Google]” and says the store “will sell business software designed by outside developers to integrate and add capabilities to Google Apps, such as enhanced security features or the ability to import contacts.” The article says Google will share sales revenue with the outside developers.