SearchCap: The Day In Search, June 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search
Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search engine. You can see a preview of some of these features at Apple.com but here is a snapshot showing enhancements including: Sports Search Restaurants with Reservation Booking Movie Search & Ticketing Search For Apps On […]
- Apple Gets Into Local Search With New Maps App
The rumors were true. Among a boatload of announcements today Apple is introducing its own mapping product as part of the iOS 6 update, which is available to developers today and will be available to the rest of the OS-using public later on. Here’s the short version of what Apple announced: Maps with local search […]
- The Four Keys To Post-Penguin Directory Submission Happiness
The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings […]
- Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)
Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns. Then on Thursday, June 14, we’ll hear from Janet Driscoll Miller and […]
- SMX East Registration Open – Best Rates Available Now, Save $400
Search marketing is more challenging than ever. Social signals, site speed, new paid ad platforms and options… even “over-SEOing” your site may impact your rankings, traffic and sales. Get the advantage you need; attend Search Marketing Expo – SMX East for the hottest, hands-on tactics on SEO, paid search, social media marketing, mobile search and […]
- Ad Testing: Are You Using The Wrong Success Metrics?
Everyone knows you should test ads – that’s not debatable anymore. However, what is debatable is which of the ads you are testing is actually the best ad. I recently polled a large group of marketers and asked them of these ads, which one performed the best: Take a moment to decide which you think […]
- Official Google Panda Update Version 3.7 On June 8th
Google has confirmed the rumors of a Panda refresh happening over the weekend. Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide. As I said, the search forums took notice to major changes in the […]
- Getting Started With GoMo & DudaMobile, Now Backed By Google Analytics
Mobile is all the rage right now. Just a few days ago, Google came out and said that they recommend responsive design for mobile SEO and now, the Google Analytics division has just launched a new mobile solution. Allow me to tell you about this… Just recently, I received an email from Google Analytics offering […]
- Settlement Of Google-Europe Antitrust Claims Might Involve Labeling “Google Products” In SERP
This morning I read Danny Sullivan’s letter to the FTC about paid inclusion and search engine disclosures. It was prompted by NexTag CEO Jeffrey Katz’s article last week in the Wall Street Journal complaining about Google’s market dominance and alleged abuse of that position. Contained within Danny’s article is a potential face-saving solution to the […]
- A Letter To The FTC Regarding Search Engine Disclosure Compliance
In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings. It’s become clear to me over the past two weeks that the search engine industry has either largely forgotten these guidelines or is ignoring them. That’s why I’ve written a letter today to the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)
- Apple Integrates Facebook Into iOS6
- IAB: Q1 Online Ad Revenues Up 15% Over 2011
- Twitter Airs Its First TV Commercial, Promotes Its First Hashtag Page
- Apple WWDC Keynote: Retina-Display MacBook Pro, iOS 6 Gets Facebook, Smarter Siri & Apple’s New Maps
- Google Compromises End Street View Litigation In Switz, Book Suit In France
- Premium Content Vs. Audience & Data: Which Is Best For Marketers?
- Pinterest Hires Away A Google Attorney To Start Its Own Legal Department
Search News From Around The Web:
Business Issues
- Google Founders Slated for Questions in Antitrust Probe, Bloomberg
- In Russia, Yandex Gets Ousted As Default Search Option In Firefox, thenextweb.com
- AOL Faces Tough Vote on Strategy Plan, Wall Street Journal
- Crovitz: Google Counterattacks China, Wall Street Journal
- Twitter Flies The Nest And Moves Into Its New 1355 Market Street Headquarters Read more: https://www.businessinsider.com/twitter-795-folsom-last-day-2012-6#ixzz1xTi3aRJn, Business Insider
- How Facebook and Google manage users who hate every redesign, The Globe and Mail
- Our new nest, Twitter Blog
Local, Maps & Mobile
- Exploring The New Foursquare, SplatF
- Confusion with Google+ Local Pages and Local Google+ Pages is Making SMB Heads Spin, Google+ Local SEO Blog
- Google+ Local Pages Category Confusion, Mike Blumenthal
Link Building
- Defined: A Healthy Incoming Link Profile, SEM CLUBHOUSE
- Real Estate Link Building: Post-Penguin, InmanNext
- Some UI tweaks – we hope improvements, Majestic SEO Blog
- Who’s Afraid of the Irrelevant Link?, SEO Theory
- Why I think Link-based algorithm of Google is good and Social metrics should only be an additional help, Search Engine People
Searching
- The search results page of the future?, makeitrank.com
- Bing A Grand Slam for Baseball: Streamlined MLB Answers Arrive, Bing Search Blog
- Bing is comprised of ~300 petabytes of data, Neowin
- Google search parameters in 2012, Rankpanel Blog
- Google Thinks You Speak A Different Language, Search Engine Roundtable
- How does Google decide when to display multiple results from the same website?, YouTube
- Searchers Can’t Unblock Blocked Google Search Results, Search Engine Roundtable
SEM Industry
- 3 Lessons for SEO After SMX Advanced 2012, BruceClay.com
- Hardcore Brain-Chow meets Seattle’s Best Seafood: #SMX Advanced 2012 In Review, AIM Clear Blog
- Winners Scholarship to the International SEO School, State of Search
SEO & SEM
- 3 steps to ensure competitor-crushing SEO copywriting, SEO Copywriting
- 5 Tips for Writing Winning PPC Ads, Search Engine Watch
- Dogpile creating a bit of a stink, Holistic Search Marketing
- Google Does Partial Penalty Revocations, Search Engine Roundtable
- Google returning even more results from one domain, intelligentpositioning.com
- Local Search Ranking Factors, Vol. 5, Mihmorandum
- Payday Loans SEO Why is Google unable to police this keyword?, branded3.com
- Title Tags: Rethinking the Conventional Wisdom, Small Business SEM
- Why I Audit . . ., PPC Associates Blog
Social Media
- Many Voices of Sweden, via Twitter, New York Times
Video, Music & Image Search
Web Analytics
- Step by Step Guide to Google Analytics Content Experiments, State of Search
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