SearchCap: The Day In Search, March 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Latest Google Shopper App Offers New Refinement Options & More Product Details Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved […]
Barry Schwartz on March 19, 2013 at 5:04 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Latest Google Shopper App Offers New Refinement Options & More Product Details
Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved search results. When searching for products, users can now filter their results by brand, store, price and other options, as well as view detailed product information, read product reviews, watch video reviews from YouTube, and see […] - Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?
Some are spotting new author images appearing in Bing’s search results today, similar to the way Google shows author images. Except, they’re not really author images. They’re what I’d call subject images, something that might be coming more formally to Bing. Author Images At Google Here are two examples of authorship images as they appear […] - Study Finds Google’s Penguin Update Getting Stricter Over Time
A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched. The study shows that of the 500,000 links found, Google has been steadily reducing its tolerance for webspam. Now, Google is likely to penalize […] - Facebook Graph Search: The Good, The Bad, The UGLY!
Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013. Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting. If well-understood, it can be leveraged by marketers and brands; […] - Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land
We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of search- and marketing-related stories for us on both Search Engine Land […] - Congrats Elisabeth Osmeloski & Monica Wright, New Director Of Audience Development & Director Of Community
Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December […] - Google Flight Search Takes Off Around The Globe
Google’s flight search tool had been limited to a few markets in the US. As such, it was of limited value. But last week, the company expanded flight search internationally to include 500 airports outside the US. Flight search can also be used by people in other countries — UK, France, Italy, Spain or the […] - 20 Resources To Add To Your Link Tool Arsenal Right Now
I love reading articles about which tools different people use for link buildng purposes. In trying to put together a recommended list of tools for a client who wants to do part of his own link building in-house, I realized that this might be a helpful way for someone to easily build a nice little […] - New: Find Animated GIFs In Google Image Search, Images With Transparent Backgrounds
Animated GIFs have been making a comeback, particularly since Google+ gave them support when it launched, not to mention Tumblr. So, no surprise, Google’s now pushing a new way to find GIFs within Google Image Search. Google posted the news today on Google+, explaining that a new “Animated” option is available for those who search on […] - Latest Tips From Google & Others At The International Search Summit @ SMX
Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting issues to targeting and handling different languages. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of […] - Google Maps Takes Users To The Highest Mountain Peaks In The World
Google Maps offered users breathtaking views of the world’s highest mountain peaks today with the launch of 360-degree images from Aconcagua in South America, Mount Kilimanjaro in Africa, Mount Elbrus in Europe, and the base camp at Mount Everest in Asia. Taken with a lightweight tripod and digital camera using a fish-eye lens, a group […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- FairSearch Objects To Google’s “Top-Domain Name Land Grab”
- Capture App Lets You Snap Google+ Photos Mid-Hangout & Turn Into An Album Instantly
- Congrats Monica Wright & Elisabeth Osmeloski, New Director Of Community & Director Of Audience Development
- Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Marketing Land, Search Engine Land
- What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff
- Organizing For Content
- Continuous Metrics Optimization: I Before E, Except After C
- Yahoo Confidential: The Real Story
Search News From Around The Web:
Applications & Portal Features
- Build collaborative apps with Google Drive Realtime API, Google Developers Blog
- Google expected to unify chat under the name Babble, Geek.com
- Make a silent movie by talking to Chrome, Official Google Blog
Business Issues
- Yahoo in Talks to Buy Stake in Video Site Dailymotion, Wall Street Journal
Local Search & Maps
Link Building
- Spring Cleaning Links: Assessment and Link Removal for Every Season, BruceClay.com
- Will Google suspect that useful links on our site are paid?, YouTube
Searching
- Authorship, Links, Mobile for Search plus User Experience, internetmarketingninjas.com
- The Rare Disease Search Engine That Outperforms Google, MIT Technology Review
SEM Industry
SEO & SEM
- Deprecation of the old Java library for AdWords and DFP APIs, Google Ads Developer Blog
- Download / author rank within google, Covario
- 3 Technical SEO Audit Items You Must Consider, Search Marketing Standard
- Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World, Inside AdWords
- How Creating Crawlable Landing Pages Increased Quality Score, SEER Interactive
- How To Track PPC Engagement By Making Analytics Work With AdWords, koozai.com
- SEO 2013: Why Content Marketing Is Still the Key, Daily SEO Tip
- The Best SEO Tools: What, How, and Why, Search Engine Journal
- The SEO’s Toolbox: Ahrefs, stokedseo.co.uk
- Webmasters Still Worried About Google’s DMCA Algorithm, Search Engine Roundtable
- Your SEO Success Is Dependent Upon Your Ability To Engage Non-SEOs, conductor.com
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.