SEOClarity acquires RankSense technology

By Danny Goodwin

Published: June 1, 2022 at 10:39 am

Enterprise SEO platform seoClarity today announced it has purchased the RankSense technology and intellectual property (IP). Terms of the deal were not disclosed.

RankSense, which is best described as an “agile SEO platform,” was founded by Hamlet Batista, who passed away in January 2021.

Why seoClarity acquired RankSense. The technology will be added to seoClarity’s ClarityAutomate platform for enterprises, according to Mitul Gandhi, co-founder and Chief Architect of seoClarity. “It paves the path for our vision of providing the most complete SEO technology to test, execute and automate challenging SEO projects at scale.”

What it means for SEOClarity users. Combining RankSense and ClarityAutomate will help its users more quickly make critical fixes at scale, with no dev resources needed, such as:

Updating on-page SEO changes.
Running SEO tests.
Automating internal linking.
Applying page speed optimizations.
Deploying schema.

SEOClarity is used by more than 3,500 brands, enterprises and agencies (including Orbitz, Samsung, Expedia and Overstock).

What it means for RankSense. “Hamlet had a passion for the search industry and solving SEO challenges,” according to a statement provided by Hamlet’s spouse, Odette Martinez. “His contributions were vast and generous, and this move by seoClarity ensures that his vision and legacy will move forward.”

Why we care. Batista’s death hit the SEO community hard. He contributed so much to the search industry and was a huge advocate for automating SEO and scaling SEO through technology. It’s great to know his work and legacy will be carried on. Here’s how one of Batista’s closest friends, Lily Ray, senior director, SEO and head of organic research at Amsive Digital, reacted to the news on Twitter:

This brings me more joy than you can imagine.

Congratulations @seoClarity on acquiring such an incredible tool.

I know @hamletbatista would be so happy. ❤️🎉 https://t.co/UCDCNCXvZm
— Lily Ray 😏 (@lilyraynyc) June 1, 2022

The year of acquisitions rolls on. It seems like only yesterday (oh wait, it was!) that I was writing about how this has been a big year of change in the SEO tools space. As we edge closer to the halfway point of 2022, here’s a recap of all the big acquisitions we’ve seen so far:

Jan. 20: Semrush acquires Backlinko
Feb. 16: Conductor acquires ContentKing
Feb. 23: BrightEdge acquires Oncrawl
March 2: Semrush acquires Kompyte
May 16: Similarweb acquires Rank Ranger (press release)
May 31: NP Digital acquires AnswerThePublic

Explore more on

Amsive Digital Answer the Public Ltd. Automation Bed Bath & Beyond BrightEdge Technologies, Inc. Cogniteev SAS Expedia Hamlet Batista Lily Ray NP Digital Orbitz RankSense Samsung Electronics Search engine optimization SeoClarity Similarweb Software as a service Takeover X

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About the author

Danny Goodwin

Editorial Director, Search Engine Land & SMX

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.