Shopify hit by login outage on major sales day

Shopify experienced a major login outage on one of the peak shopping days of the holiday season. The outage left merchants unable to access their dashboards, POS systems, mobile apps, or even reach Shopify support.

What’s happening. Shopify’s status page showed a series of escalating alerts starting at 9:54 a.m. (ET), warning that merchants “may experience issues when trying to login.”

Minutes later, the platform confirmed the outage affects POS, mobile logins, and support access.

By 10:26 a.m., Shopify urged merchants to stay logged in on any active devices to avoid further complications.

Why we care. A login outage during a top-tier sales window – Cyber Week spillover and Dec. 1 promotions – can freeze operations for thousands of retailers, block order fulfillment, stall in-store checkouts, delay customer service, and trigger significant revenue losses within minutes.

What’s next. Shopify is still investigating and hasn’t provided an ETA for resolution, leaving merchants waiting and anxiously refreshing the status page as sales windows continue to narrow.

The Shopify outage was first spotted by performance marketing consultant Ayisha Youusef when she couldn’t log into her client’s Shopify account.

First seen. The Shopify outage was first spotted by performance marketing consultant Ayisha Youusef, who couldn’t log into her client’s Shopify account.

Update. Shopify said the authentication issue is fixed, but the platform is still stabilizing. As of 5.35 p.m. ET, Shopify logged the following updates:

• 2:31 p.m. – Signs of recovery: Shopify identifies and fixes an issue with its login authentication flow, with early signs of admin and POS recovery.
• 3:38 p.m. – Monitoring: Support wait times spike as merchants seek answers.
• 5:04 p.m. – Ongoing monitoring: Shopify says recovery is underway but not yet resolved.