SMX Social Media Conference Preview: Categorizing Social Media Sites
Search Engine Land’s first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I’m super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year, an important "kissing cousin" […]
Search Engine Land’s first Search
Marketing Expo show focused on social media marketing,
SMX Social Media, comes to
New York on Oct. 16 & 17. I’m super-excited about the show, especially having
the chance to stretch out with many sessions exploring how social media is, as I
wrote earlier this year,
an important "kissing cousin" to search marketing, something that search
marketers must consider these days.
I’m going to do a special post each day this week previewing some aspect of
what will happen at SMX Social Media. To start, here’s a quick overview. And
remember, seating is extremely limited. Book today to ensure you get a place.
What is social media? Normally at a search conference, it tends to be
something lumped into a single session. But with SMX Social, we’re breaking
social media down into categories of sites for further exploration:
- Social News Sites: Like Digg or Reddit, these are communities that
revolve around news topics and sharing. Our
Extra! Extra! The Social News Sites session will cover them from a
marketer’s perspective.
- Social Bookmarking Sites: Delicious or StumbleUpon are examples
here, where content is saved even if it isn’t news or brand new, and the
communities as a whole enjoy a sense of serendipitous discovery. Our
A Marketer’s Guide to Social Bookmarking & Tagging session looks at these.
- Social Networking: Facebook, MySpace, LinkedIn are places where
people connect with each other to make friends or business connections.
Effectively Leveraging Social Networking looks at the networks and how
marketers can tap into them.
- Social Knowledge: Wikipedia and Yahoo Answers are places where
social communities build knowledge that is shared with others.
Wikipedia, Yahoo Answers & Answer Sharing looks at them.
There’s more to the show than just sessions devoted to these four categories,
of course. We have an overview into social media, plus a session talking about
how to craft linkbait for social media news and bookmarking sites, a session on
finding micro or targeted social media sites and a "Wikipedia Clinic" where
people can ask for help with how they appear on Wikipedia.
In addition, we have a keynote panel featuring Joshua Schachter of Delicious
& Garrett Camp of StumbleUpon. I’ll be looking for some reader feedback for
questions on this panel in a future post.
Check out the entire agenda
here, and
don’t forget to
register
soon!
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land