TikTok launches $1 million ad credit program to boost U.S. small businesses

TikTok announced a $1 million ad credit program for U.S. small businesses as part of its celebration of Small Business Month.

The move comes as TikTok tries to show its value to the U.S. economy while facing a U.S. ban. By spotlighting its support for small businesses, TikTok is making the case that it helps American entrepreneurs and its U.S. operations shouldn’t be shut down.

Driving the news. Starting May 15, TikTok will launch a weekly webinar series offering expert-led guidance and campaign strategies tailored to small business owners. It will also hit the road with Small Biz Fest events in Los Angeles, New York, and Austin to offer in-person education and community-building opportunities.

Why we care. TikTok’s $1 million ad credit program offers a low-barrier entry point for small businesses to test and scale their presence on one of the largest social platforms. With added access to expert-led webinars and in-person events, businesses can gain valuable insights and tools to optimize their campaigns, increase visibility, and drive meaningful engagement with TikTok’s massive U.S. user base.

The big picture. TikTok is an effective discovery tool for small businesses looking to reach new audiences, especially among younger consumers. The platform’s focus on storytelling and virality has helped level the playing field for local brands.

What they’re saying. “At TikTok, we believe small businesses fuel more than the economy—they shape our culture and community on the platform and beyond,” the company said in a statement.

What’s next. Small businesses can access the ad credits, webinars, and event registration starting mid-May, with ongoing resources available throughout the year.