How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
Topic: Los Angeles
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
TikTok launches $1 million ad credit program to boost U.S. small businesses
TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.
How to find and use local keywords for better SEO
Boost your local SEO with the right keywords. Learn how to find, optimize, and rank for local search terms that drive traffic and conversions in your area
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
Improve your Google Ads performance: 3 simple setting changes
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy.
Yelp offers upgraded COVID reopening tools for local businesses, restaurants
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Google search results page displays answer without any search results
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
SearchCap: Google sitemaps, Gboard ads & Sitelink card ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bug? Google Sitemap index counts drop across Search Console reportsMay 13, 2016 by Barry Schwartz Many publishers and webmasters are seeing huge drops in the reported index count in the Google […]
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
Special Olympics World Games Google Logo Celebrates 47th Year Of Competition
Started by Eunice Kennedy Shriver in 1968, the Special Olympics this year will include 7,000 athletes competing in 25 different athletic events.