You can outsource marketing. You can’t outsource accountability.
Better marketing partnerships start with business context, clear feedback loops, and metrics that show more than traffic and rankings.
Topic: Accountability
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
Why AI deliverables should be judged by outcomes, not effort
If two deliverables produce the same outcome, should it matter whether one took 20 hours or 20 minutes? AI is forcing that conversation.
Google Ads support requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
Sophie Fell talks why double-checking campaign settings matters
Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.
Doctor: Google’s AI Overview made up career-damaging claims about me
A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?
Dale Olorenshaw speaks about a £15,000 landing page error
A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.
Adrienne Shavers talks blog blunders and ad copy chaos
Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.
6 reasons why it makes sense to outsource SEO
Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO.
Google Scores Poorly In International “Accountability” Report
The UK-based One World Trust issued a report ranking government organizations, civil groups, and private corporations in terms of their public “accountability” and “transparency.” The report’s findings are covered in The Register and Financial Times. The best performer in the report, the United Nations Development Programme, scored an 88 out of a potential 100 points, […]