How to set goals for your SEO team
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
Corey is the owner and President/CEO of Voltage. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award.
In addition to leading Voltage, he has served as an officer on the global board of SEMPO (now part of DAA). He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show.
He is currently a contributor to Search Engine Land, Search Engine Journal, and Forbes. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events and can be heard on numerous podcasts monthly talking about his START Planning process and The Digital Marketing Success Plan™.
Corey's Amazon best-seller book, the Digital Marketing Success Plan (available on Amazon), published in July 2024 and you can find out more at thedmsp.com.
You can find out more about Corey (including speaking and guest appearance requests) at CoreyMorris.com.
Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration.
Corey Morris | Oct 24, 2024 at 10:13 am ETLearn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
Corey Morris | Jul 25, 2024 at 8:00 am ETExplore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
Corey Morris | Apr 25, 2024 at 8:00 am ETNot all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner.
Corey Morris | Jan 25, 2024 at 8:00 am ETInvesting in SEO requires assessing your goals, website limitations and resource needs. Get insights into effective SEO budgeting here.
Corey Morris | Nov 16, 2023 at 9:00 am ETExplore user motivations, intent categories, and tactics to create SEO content that resonates and converts.
Corey Morris | Aug 17, 2023 at 8:00 am ETHere's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.
Corey Morris | May 18, 2023 at 9:00 am ETSEO doesn't have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities.
Corey Morris | Feb 16, 2023 at 8:00 am ETWhen trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls.
Corey Morris | Jan 12, 2023 at 8:00 am ETSetting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success.
Corey Morris | Nov 9, 2022 at 8:00 am ETKnow what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid.
Corey Morris | Oct 11, 2022 at 8:00 am ETLooking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
Corey Morris | Sep 2, 2022 at 6:00 am ETA well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
Corey Morris | Aug 15, 2022 at 6:00 am ETAlthough brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO.
Corey Morris | Aug 2, 2022 at 6:00 am ETWant to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Corey Morris | Jun 24, 2022 at 8:00 am ETLearn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach.
Corey Morris | May 26, 2022 at 6:00 am ETIdentify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire.
Corey Morris | Apr 11, 2022 at 6:00 am ETIn SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
Corey Morris | Mar 14, 2022 at 10:37 am ET