Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
Contributor
Elmer Boutin's latest articles
How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Marketing leadership: The dangers of ego
Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
WordPress pages or posts: Which should you use?
Learn the benefits and drawbacks of WordPress pages and posts and how to decide when you should use them.
Marketing leadership: 4 lessons learned from military service
Here are four valuable lessons learned from the military that you can use to help lead your team to success.
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.