Topic: Advertising campaign

SEO

Ask Ramps Up The Mystery Ads

First in the UK, Ask rolled out a guerilla marketing campaign aimed at sparking an "information revolution" to choose Ask over Google. Now a different yet still mysterious campaign is underway in the US by Ask. Valleywag reports about billboards on Highway 101 between San Francisco and San Jose saying "The Algorithm Killed Jeeves" [Ask’s […]

| Apr 3, 2007 at 1:46 pm ET
SEO

Ask On Ad Campaign: Fun Way To Wake The “Sleep Searchers”

I wrote earlier about Ask’s guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I’ve now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it’s all meant in good fun, not to be negative about Google, but rather […]

| Mar 14, 2007 at 4:43 pm ET