The Wall Street Journal is reporting that the new consumer-facing Yahoo branding campaign is starting to appear in New York, with a personalization theme: It’s You!. According to the article: Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort. […]
Next Tuesday, September 22 at 1 PM Eastern, Alissa Ruehl will be the featured speaker on the Search Marketing Now webcast “PPC: Not Just About the Numbers.” Alissa will talk about the qualitative side of PPC campaign optimization—why human insights are every bit as important as the algorithms and machine-driven processes that are part of […]
The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend. Yahoo also announced a new report that shows which Yahoo partners are clicks are coming from and how […]
As an in-house SEO, where does the legitimate scope of your activities end, and those of somebody else begin? Are you being a useful and valid contributor, or simply poking your nose in where it doesn’t belong? What is rightfully within your scope may surprise you. Successful search engine marketing requires you to collaborate with […]
Google is launching a billboard campaign in four major cities named “Going Google.” There is a ton of buzz around the campaign, being that Google typically does not conduct traditional forms of advertising and that this is a direct shot at Microsoft. First, here is a video of some of the billboards: As you can […]
Google has been recently promoting AdSense over the radio, in fact, @AdSense tweeted about the radio commercial, asking if “you heard it, and where.” A Google spokesperson confirmed the AdSense radio ads in a statement to Search Engine Land: Google is currently running radio ads to promote AdSense. AdSense is an innovative program that helps […]
The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of a J.P. Morgan report published today and shared with Search Engine Land, “Understanding the Impact of Bing on the Search Industry.” (It’s available to the company’s clients at mm.jpmorgan.com.) The bottom line: Of […]
Microsoft’s ad campaign for Bing took a(nother) turn for the clever tonight on The Daily Show with a new campaign called “Fast Forward.” It’s the first in a week-long run of advertising that will see Microsoft paying for several minutes of commercial time, only to air a 30-second spot in place of several ads. The […]
Joe Wilcox compiled many of the early Bing commercials. Microsoft has a Bing YouTube channel where many of the commercials are available.
When faced with budget cuts, many marketers stop bidding on their brand and trademark terms. But doing so is a mistake. While it may be a quick and easy way to limit spend, it can negatively impact overall campaign performance. To achieve the greatest return from a search engine marketing campaign, most brand owners should […]
Call it Microsoft Week (or weeks as the case may be). We’ll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test […]
It has been well over three years since Ask.com has retired Jeeves. Ever since then, many searchers and internet users have asked for his return. Today, Jeeves has come out of retirement, at least in the UK, where he returns as the brand behind the search engine. Visiting uk.ask.com or any of the URLs should […]
MediaPost reports that Google has settled on a class action lawsuit brought by search marketers for exceeding the daily budget within the AdWords system. The settlement means Google can pay up to $20 million, including over $5 million to the plaintiff’s lawyers. The suit was over how Google allegedly charged advertisers 120% of their maximum […]
SEMPO’s new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably: [SEMPO] says North American search marketing spending will increase only 9% to […]
Three weeks after the latest uproar over its decision to auto-optimize sponsored search accounts, Yahoo has published an explanation under the brassy headline, “The Truth about Account Optimizations.” As a refresher, earlier this month Yahoo emailed advertisers about its new Terms and Conditions, which says that Yahoo may create ads, edit keywords, and/or optimize the […]
Contemporary media messages, delivered across an ever growing number of channels, surround consumers through out the day. The direct mail item, above the line advertising, promotional email or text messages received all have an undeniable impact on consumers, the difficulty lies in the integration of all these media which has seen marketers busy spreading their […]
I have been hearing from many people in the search industry that the recession won’t impact the search space as much as other industries. In fact, many people feel that search will grow, while we see other industries take huge double-digit declines. I am skeptical about the search industry not taking a hit, in fact […]
An advertisement is only as effective as its content. If the content doesn’t reach out to potential customers and make a compelling case, the ad doesn’t make the sale, which means the people at your business never get the chance to do the same. But even good ads can get lost in the shuffle of […]
Yahoo is launching an “integrated, nationwide, on and offline marketing campaign” to promote the “new Yahoo Search.” It emphasizes online display and radio advertising. Animated banners link to actual Yahoo Search results.
Successful paid search marketing is an ever-moving target: bid prices and placements are constantly changing, auction rules shift from one day to the next, and your keyword mix is constantly in flux due to seasonality, new promotions, and changing campaign needs. It’s no wonder your search engine marketing ROI also fluctuates with all this confusion. […]
The search business is a roll-up-your-sleeves type of business. We’re continually honing the way we deliver the search experience of today while preparing for how that experience will change tomorrow. With our eyes on the road ahead, and our minds grappling with what lies around the corner, there isn’t much time to look in the […]
Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing.
Google announced that it was adding TV campaign analytics to AdWords. If you’re using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.
Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your CPC campaigns than you are […]
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines,” and this week’s free tips and tools.
Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network. What makes a minimum bid go higher or lower? Two factors: (1) […]
At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be evaluated to determine […]
Shimon Sandler posted about a feature he found in his Google AdWords account named “Manager Defined Spend,” or MDS. I emailed Google to find out more about this MDS feature, and this is the response they sent me: Manager Defined Spend (MDS) is a new, simple way for My Client Center (MCC) account users to […]
Ask has been trying a range of strategies to gain more consumer attention and usage: the bold Ask 3D redesign, the questionable “algorithm” campaign, and now more TV product placement. AdAdge writes about Ask’s recent TV show integrations, including a new one with Entertainment Tonight: Previous integrations with reality competition series such as NBC’s “Treasure […]
Bought that iPhone and now upset over the $200 price drop after it’s been out only 60 days? Nokia’s guessing plenty are and reaching out to them on Google via search ads. But Apple’s not sitting back in the face of the Nokia ad campaign. Apple has put out its own counter ads. The ad […]
Gary Price discusses a brand new Ask.com commercial being broadcasted in the U.S. This commercial is very simplistic, with virtually no words to the whole commercial. It just shows feature after feature. Here it is:
The Ask.com Blog announced that they have new commercials rolling out in the UK. They call these commercials the “third stage of the campaign” which is out to promote the Ask.com brand and features. The commercials show hints of the Information Revolution message and some of their past promotions. I find the new commercials, featuring […]
As pointed out on Bruceclay.com — Ask.com thinks you’re an idiot — Ask can sometimes be an irritating company. I like the new Ask3D interface, and they’re doing a lot of good things in the search arena. However, when it comes to how Ask is marketing itself, I’m completely baffled.
UK directory and local search provider Yell (publisher of the print yellow pages) has launched a new ad campaign across various media, touting Yell.com, the publisher’s online local search portal. The campaign also apparently involves GPS-enabled buses that adjust ad messaging according to bus location (in London). The bus stops themselves feature touch-screen displays that […]
Techcrunch posted the new Ask 3D commercial yesterday, several hours before it was suppose to be aired last night. The new commercial features a guy singing, “I got what I’m looking for,” with women dancing behind him. It then splashes the keyword phrase “chicks with swords” at the end. So I did a search on […]
IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com this year. IAC chairman Barry Diller, whose company owns Ask.com, said We have a number of ways to tell people about Ask, its tools, and why it should be […]
Ask.com Hopes Ads Compute to Buzz from the Wall Street Journal reports that Ask.com is launching a new TV and web ad campaign today, to try to generate buzz about the Ask.com search engine. The article says this ad campaign is “gearing up to a relaunch of the site and the debut of its new […]
Yahoo is initiating an ambitious new — and expensive — brand advertising campaign titled “Be a Better . . .” The campaign will feature distribution across multiple ad media: TV, print, radio, online and cinema. It will focus especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase other content (e.g., Travel and Sports), […]
Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]
Ask.Com’s ‘Revolt’ Risks Costly Clicks from the Wall Street Journal weighs in on the Ask.com guerrilla marketing campaign we covered last month, especially focusing on the negative comments that have appeared on the associated web site. The article also highlighting the television commercials now airing. I’ve seen these myself on TV here, and a video […]