Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
Topic: Advertising revenue
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Instacart ad revenue up 19%
Despite its strong performance, the online grocery retailer still reported a $2 billion GAAP net loss.
Yelp’s 12% rise in ad revenue drives record-breaking profit
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment
Microsoft Search and News Advertising revenue up 10% in Q3
The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.
Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’
Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company's Q2 earnings for 2023.
3 overlooked SEO conversion metrics to consider
SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's value to your organization.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic.
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google.
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.
Troubleshooting
Online Advertising is a confusing and complicated industry – mainly technically, but also morally and personally. Learning to be good at troubleshooting is a key skill to maximising your ad revenue, and not to be taken lightly. From learning to fix ads to learning to deal with the most annoying people, troubleshooting in advertising is […]
Report: Search To Dominate Mobile Advertising By 2015
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]
Google, MSFT, Yahoo In Talks To Buy Hulu: Report
Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in “confidential” discussions about buying the popular video service. YouTube remains the dominant video site online, but it’s built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major […]
The State of the News Media 2011: Americans Shifting to Online News, Still Only Paying for Print
Everyone knows that print newspaper circulation is declining and consumers are increasing accessing news online. Some may wonder why newspapers are slow to move way from print, but the truth is that print still provides the bulk of newspaper revenue and at this point, print heavily subsidizes online efforts. Print, then, enables newspapers to experiment […]
IAB: Online Ad Revenues $12.1 billion (1H), Search Is 47 Percent
This morning the IAB announced online ad revenues for the first half of 2010. According to the report, revenues increased 11.3 percent vs. the same period a year ago. Second quarter ad revenues were $6.2 billion, a 4.1 percent increase over last year. Total 2010 ad revenues to date (through June) were $12.1 billion. Search […]
Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot
Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion […]
Report: Verizon May Opt For Google To Provide Mobile Search Front
Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verizon are close to a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other search companies invade this space, […]
Google 10K: 55% More Employees, 99% Of Income Via Ads & More
PaidContent.org reported on Google’s recent 10-K filing with the SEC this past Friday. PaidContent summarized some of the key details in that filing. I will summarize only a few points from paidContent’s article:
Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth was about 26 percent. Search, […]
CBS To Distribute TV Shows Via MSN & AOL According To WSJ
CBS’s Web Reach to Grow from the Wall Street Journal reports that CBS is close to announcing a deal with MSN and AOL over distributing some of their TV shows and other video programming.