GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
COVID burnout is real, but the pandemic is not over.
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Today’s Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product widely used to extinguish fires during World War II. Julian discovered how to […]
Today’s Google logo is a tribute to one of the 20th century’s most celebrated African American female writers, Zora Neale Hurston. Best known for her novel Their Eyes Were Watching God, Hurston’s body of work included four novels, two book of folklore, and an autobiography. She also published a number of short stories, essays, articles […]
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Sees Highest “Sustained” Activity Ever In Wake Of Osama Bin Laden News Twitter has released new numbers showing last night’s announcement that Osama bin Laden was dead generated the most […]
Google has posted before-and-after images of the terrible devastation left behind by the tornadoes that hit the South and parts of the East Coast of the United States earlier this week, with close-up views particularly of Tuscaloosa, Alabama. The easiest way to see the images is through a Picasa album that the company has posted. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The New York Times, Demand Media Edition Demand Media — widely described as a “content farm” — went public yesterday and quickly racked up a valuation higher than the New York […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Now Likely Using Online Merchant Reviews As Ranking Signal Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, […]
Google is remembering the historic day when Rosa Parks refused to listen to the bus driver when she was told to give up her seat for a white passenger. Today, 55 years ago, was that day in Montgomery, Alabama. Although she wasn’t the first to make such a statement, her action on that day initiated […]
Google has launched a new informational site designed to tell its story about why there’s no need to fear an ad partnership between it and Yahoo. Within the site, you’ll find lots of information about the deal except for one key fact: when exactly does it start? The launch of the site suggests any day now.
Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, […]
Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific. In addition, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Now that you can search for user-generated content more easily on Google Maps, I checked to see if people had been creating and sharing information about the tornadoes that tragically tore through the Southern US states of Alabama, Arkansas, Kentucky, and Tennessee. Surprisingly, there wasn’t much there in contrast to the mapping that went on […]
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]