SearchCap: SEO Evolution, Megalytics & SEO Migration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search Ascending: The New Brand Strategy
Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it’s coming into its own as a branding tool as well.
- The Evolution Of SEO Trends Over 25 Years
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.
- Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting
Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities.
- From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO
Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath
- Facebook Unveils Vision For Immersive Mobile Ads
- 5 Signs You Should Settle Down With A Content Marketing Agency
- Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
- Report: 87% of Facebook Customer Messages Are Ignored
- 5 Reasons Why Display Advertising Will Never Die
- Direct Response Video Advertising: Best Practices For Social Media
- Centro DSP Adds Video Inventory And Mobile Audience Data Integrations
- Is Facebook Rewarding Fast Responses By Admins?
- Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
- Amazon Echo Now Available To All, Shipping Starts July 14
- YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital
Search News From Around The Web:
Industry
- A power plant for the Internet: our newest data center in Alabama, Official Google Blog
- Google Among Top Lobbyists Of Senior EC Officials, TechCrunch
- Google’s Sergey Brin and Anne Wojcicki divorced, Business Insider
Local & Maps
- Apple adds Maps Flyover support for 7 cities in Spain, Germany, UK and Puerto Rico, iphone.appleinsider.com
- Apple now labeling map data collection vehicles in the US, UK, appleinsider.com
- Say “Mabuhay!” to Yelp in the Philippines!, Yelp Official Blog
- Vertical Street View of the world’s most iconic rock wall: Yosemite’s El Capitan, Google LatLong
Link Building
- 3 Reasons Your Link Building Campaign Didn’t Build Links, EverSpark Blog
Searching
- Search Challenge (6/24/15): A couple of fishy questions…, SearchReSearch
SEO
- Mobile-Friendly Sites Dominate the Top Positions in Google Search Results, moovweb.com
- 5 Circles of Hell You Need To Pass Before I Call You A True SEO Copywriter, Ahrefs Blog
- Flash Game Sites Don’t Often Provide Unique Value In Google, Search Engine Roundtable
- Two Recent Admissions Of Google Search Bugs, Search Engine Roundtable
SEM / Paid Search
- Applying RLSA Across Your AdWords Account, Metric Theory
- Google AdWords Advice: Check Click-Assisted & Last Click Conversion Metrics Before Pausing Keywords, Search Engine Roundtable
Search Marketing
- 6 Reasons Why You Should Still Care About Google+, State of Digital
- Facebook author tags & Yoast SEO, Yoast
New on Search Engine Land
About The Author
