SearchCap: SEO Evolution, Megalytics & SEO Migration

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Ascending: The New Brand Strategy

  Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it’s coming into its own as a branding tool as well.

• The Evolution Of SEO Trends Over 25 Years

  Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future.

• Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting

  Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities.

• From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO

  Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath
• Facebook Unveils Vision For Immersive Mobile Ads
• 5 Signs You Should Settle Down With A Content Marketing Agency
• Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
• Report: 87% of Facebook Customer Messages Are Ignored
• 5 Reasons Why Display Advertising Will Never Die
• Direct Response Video Advertising: Best Practices For Social Media
• Centro DSP Adds Video Inventory And Mobile Audience Data Integrations
• Is Facebook Rewarding Fast Responses By Admins?
• Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
• Amazon Echo Now Available To All, Shipping Starts July 14
• YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital

Search News From Around The Web:

Industry

• A power plant for the Internet: our newest data center in Alabama, Official Google Blog
• Google Among Top Lobbyists Of Senior EC Officials, TechCrunch
• Google’s Sergey Brin and Anne Wojcicki divorced, Business Insider

Local & Maps

• Apple adds Maps Flyover support for 7 cities in Spain, Germany, UK and Puerto Rico, iphone.appleinsider.com
• Apple now labeling map data collection vehicles in the US, UK, appleinsider.com
• Say “Mabuhay!” to Yelp in the Philippines!, Yelp Official Blog
• Vertical Street View of the world’s most iconic rock wall: Yosemite’s El Capitan, Google LatLong

Link Building

• 3 Reasons Your Link Building Campaign Didn’t Build Links, EverSpark Blog

Searching

• Search Challenge (6/24/15): A couple of fishy questions…, SearchReSearch

SEO

• Mobile-Friendly Sites Dominate the Top Positions in Google Search Results, moovweb.com
• 5 Circles of Hell You Need To Pass Before I Call You A True SEO Copywriter, Ahrefs Blog
• Flash Game Sites Don’t Often Provide Unique Value In Google, Search Engine Roundtable
• Two Recent Admissions Of Google Search Bugs, Search Engine Roundtable

SEM / Paid Search

• Applying RLSA Across Your AdWords Account, Metric Theory
• Google AdWords Advice: Check Click-Assisted & Last Click Conversion Metrics Before Pausing Keywords, Search Engine Roundtable

Search Marketing

• 6 Reasons Why You Should Still Care About Google+, State of Digital
• Facebook author tags & Yoast SEO, Yoast

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.