Apple will add more App Store search ads
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.
If true Google will likely fight to maintain search relationship with Apple.
Apple finally confirms they have a web crawler, primarily used for Siri and Spotlight Suggestions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Shopping Campaigns Now In Beta The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords. Facebook’s Hello App Another […]
Apple has been talking about adding public transit data to its mapping product for a very long time. My understanding is that the company has had access to the transit data itself for some time, but for reasons that remain obscure has not has not been able to get transit directions into Maps yet. AppleInsider reports that Apple […]
TripAdvisor and Booking.com reviews now appearing in search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords. When entering search queries within the App Store, Apple […]
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local experts” for various cities. Here’s one such job […]
Apple Insider is reporting, based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That’s partly a result of the switch from Google’s local data in Maps to Apple’s own mapping data. However another part of the change is probably the […]
Right as all the negative Apple Maps stories were coming out, Google’s Motorola division created an ad and Twitter campaign to argue that, unlike Apple Maps, Google Maps won’t get you lost. The campaign #iLost, also promoted on Google+, used a specific address as an example of one that Apple wouldn’t get right: 315 E 15th […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It Has A Million Public Transit Schedules, Adds Transit Features In Android Maps Google Maps (and related data) continues to be strategic for the company. On Android Google Maps […]
In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]
Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Analytics Gets Social Engagement Reporting Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Advertising: An In-House Guide To Getting Started If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Revisionist History: Bartz Claims Yahoo Was Never A Search Engine The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.