Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Topic: Backlinko LLC
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
DTC LLM visibility: A case study on how vertical authority wins AI mentions
See how Knix beats bigger brands in AI search – and six strategies DTC brands can use to build authority, earn citations, and boost LLM visibility.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
The skyscraper technique’s surprising transformation in the AI era
Boost backlinks and rankings with the Skyscraper Technique. Learn how to find top content, make it better, and earn links that drive SEO success.
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
Ahrefs again calls out Semrush for ‘unethical practices’
Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC's endorsement guidelines.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
Ahrefs mentions vanishing from Semrush-owned Backlinko
Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What's changed? Semrush bought Dean's site.
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.