Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
Will Scott is CEO of Search Influence, a national online marketing firm focused on small and medium-sized businesses, and white label online marketing products for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans’ only Inc. 500 honoree in 2011.
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
3 practical local link-building ideas that will cure your Penguinitis
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
7 Traits That Will Make You A Great SEO
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?
The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals
Though consumers still commonly rely on word of mouth to find an attorney, columnist Will Scott notes that the Internet is becoming an increasingly important source for potential clients, particularly the younger generation.
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
5 Steps To Better Online Marketing For Franchises
Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location.
Content Marketing For Local Businesses: Get Creative & Pay To Play
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.
Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!
Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.
How Medical Practices & Practitioners Should Set Up Google My Business
It's common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own "brand."
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO ranking factors in 2013, Google+ had the highest correlated […]
Hyperlocal Social News On Patch
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or relegating themselves to online-only publications. Local newspapers of long and storied pedigree have shied away from daily publication, […]
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching your head at the many conflicting claims out there from the marketers that […]
The Holy Grail Of Internet Marketing: Owning The Whole SERP
In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business. You may still be in the dark about what motivates some of your personal actions, but if you’re a business owner, I’m pretty certain you know exactly what your […]