Your managed WordPress might be blocking AI bots and you can’t see it
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
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Will Scott's latest articles
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]