Google AI Overviews jump from 26% to 80% of branded queries
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
Topic: Chris Long
Google is dynamically expanding AI Overviews for some queries
This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.
Do meta descriptions matter? The latest research
Do meta descriptions have value today? See what case studies say about AI Overviews, ChatGPT snippets, CTR, and when writing them is a waste.
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.
Researchers fooled AI models with fake dates to boost visibility
Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]
SearchCap: Google product reviews, voice search & SEO changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO in 2018: What’s hot, what’s not?Nov 14, 2017 by Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well […]
SearchCap: Improving link equity distribution, recent Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 AdWords copywriting hacks Sep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black […]