Quick SEO wins: 4 simple tactics to boost your organic traffic
Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started.
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Tadeusz Szewczyk's latest articles
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
How to redesign your site without losing your Google rankings
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
SEO is alive and kicking in 2023 – and beyond
Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay.
SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask
Want to advance your SEO game and get ahead of the competition? Here are three sustainable opportunities worth investing in this year.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
Where is SEO in the business hierarchy?
Here's how SEO can be integrated within an organization to inform other departments and get the best business results.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
How Google’s continuous scroll can impact SEO
Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Hit by the Google spam update? Here’s what you might be doing wrong
Steer clear of outdated and dubious SEO tactics. Here are tips for doing SEO that benefits real-world users – without tricking anybody.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.