Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
Contributor
Tadeusz Szewczyk's latest articles
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
Where is SEO in the business hierarchy?
Here's how SEO can be integrated within an organization to inform other departments and get the best business results.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.