Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers.
Topic: Competitive advantage
Own your branded search: Building a competitive PPC defense
Competitors and review sites are bidding on your brand. Here's how to structure PPC campaigns that protect revenue and high-intent traffic.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
SEO strategy: 3 steps to strategic SEO
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
In feature battle with Google, Yelp improves restaurant waitlist functionality
Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
SearchCap: Google Mobile Carousel Update, Bing Online Ordering & AdWords Android App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Search Put Publishers’ Content In Carousels Now users can quickly scan topic-based content from single sources on mobile devices. Bing Offers Link To Order Food Online From Your Favorite […]
How Yelp Crushed Citysearch & Yahoo Local … & Why Google Is Stealing Yelp’s Playbook
A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. And, in explaining how Yelp overtook the other two, it also hints — in my opinion — at how Google is trying to beat Yelp by using Yelp’s own playbook. Citysearch and Yahoo Local […]
Google Testing New Look For Map Views
It’s probably a safe bet that large numbers of people don’t use many of the enhanced features and content layers of Google Maps. I don’t have any empirical data to support this assertion but that’s my hunch. Google may now be experimenting with ways to make some of those features more prominent. Here’s an image […]
Gauging The Online Visibility Of SMBs
Today, the question every small business owner needs to ask himself is: will search engine users be able to find my business online? The online visibility of a business is difficult to measure. Having a good website is just the beginning. SMBs need to be listed on leading directory sites, vertical and local sites and […]