Microsoft opens Excluded Content Terms to all advertisers
Advertisers can now block up to 1,000 unwanted page-title terms, adding another layer of control over where their ads appear.
Topic: Content moderation
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
Slop antibodies: The link between AI slop, watermarking, and commodity content
From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.
DMCA as a weapon: How to fight fraudulent takedown claims
A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.
Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.
Why Facebook account lockouts are rising and what’s driving them
AI moderation, stricter security signals, and platform scale are increasing false positives — often without meaningful human review.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
Google Ads’ three-strikes system: Managing warnings, strikes, and suspension
Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running.
TikTok’s U.S. joint venture could reduce long-term uncertainty for brands
Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.
Why Google is deleting reviews at record levels
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Google Ads loosens prescription drug term restrictions for non-promotional use
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
YouTube to reinstate banned channels: What it means for advertisers
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
Microsoft removed 1 billion ads for violations in 2024
Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.
Google updated its ranking algorithms for explicit videos and explicit content
Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.
Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Bluesky for PPC: What you need to know
Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.
Google shares AI and human evaluating process for policy violations
Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.
Elon Musk eyes TikTok as Supreme Court decision nears
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Meta gave special content moderation treatment to top advertisers
Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
Google to launch new Dating and Companionship Ads policy
Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025.
Google site reputation abuse policy now includes first-party involvement or oversight of content
This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Google suspended 12.7 million ad accounts, blocked 5.5 billion ads in 2023
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
Google to update AdMob & AdSense Program Policies
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."
Google to investigate disapproved and limited ad issues following policy update
Marketers claim the update has been implemented through automated checks that are excessively "overarching."
Google updates policy to tackle abuse of its ad network
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
YouTube relaxes controversial topic guidelines to boost ad revenue opportunities
Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.
TikTok rolls out new label for AI-generated content
The platform also plans to start automatically labelling content it detects may have been created or edited using AI.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.