Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.
Topic: Contributing editor
SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]
Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land
We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of search- and marketing-related stories for us on both Search Engine Land […]
SMX Advanced 2011 Video: Mega Session: SEO Vets Take All Comers
Mega Session: SEO Vets Take All Comers Presentations from SMX Advanced, June 2011 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Mega-Session-SEO-Vets-Take-All-Comers.flv 364 264] Moderator: Danny Sullivan, Search Engine Land Speakers: Alex Bennert, In House […]
SMX West 2011 Slide Video: Your Toughest Technical SEO Questions Answered
Your Toughest Technical SEO Questions Answered Presentations from SMX West, March 2011 No powerpoint here! This session is all about Q&A to solve the specific technical issues you’re having. Bring your toughest questions! Topics will likely include URL canonicalization (pagination, faceted navigation, breadcrumbs, parameters, analytics tracking, IIS URL issues, redirects, localized URLs…), aggregation and duplication […]
SMX West 2011 Slide Video: What’s Really Important for Technical SEO?
What’s Really Important for Technical SEO? Presentations from SMX West, March 2011 How do you prioritize improvements to technical architecture? What will make the biggest impact? Is it really all that important to speed up client-side page load times? Server side load times? Change your IIS configuration to stop generating those default.aspx pages and case-insensitive […]
SMX West 2011 Slide Video: Industrial Strength SEO
Industrial Strength SEO Presentations from SMX West, March 2011 Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor […]
SMX West 2011 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX West, March 2011 You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search […]
SMX East 2010 Slide Video: Credit Where Credit Is Due: Demystifying Attribution
Credit Where Credit Is Due: Demystifying Attribution Presentations from SMX East, October 2010 Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused […]
SMX East 2010 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX East, October 2010 Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get […]
SMX East 2010 Slide Video: Actionable Metrics and Diagnostics
Actionable Metrics and Diagnostics Presentations from SMX East, October 2010 We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In […]
SMX Advanced 2010 Slide Video: So You Want To Test SEO?
So You Want To Test SEO? Presentations from SMX Advanced Seattle, June 2010 Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How […]
SMX Advanced 2010 Slide Video: Mega Session: SEO Vets Take All Comers
Mega Session: SEO Vets Take All Comers Q&A Session from SMX Advanced Seattle, June 2010 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/adv10/ppt/MegaSessionSEOVets.flv 364 264] Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Alex […]
SMX Advanced 2010 Slide Video: Demystifying Online Attribution
Demystifying Online Attribution Presentations from SMX Advanced Seattle, June 2010 Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? […]
SMX West 2010 Video: The Need for Speed
The Need for Speed Google has sent strong signals that the download speed of web pages matters, not only for the best conversion rates but perhaps as a factor for ranking in the SERPs in the future. In addition, speed can have an impact on how many of your pages get indexed. Here’s how to […]
Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion […]
SMX Advanced 2009 Video: Conducting An SEO Audit
Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO […]