SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Introduces Automatic Item Updates For PLAs
  Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]
• How To Create A 301 Redirect Map
  Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
• It’s Not (All) About The Links: Communicating For Outreach
  You’ve researched and identified your link building targets, but what’s the best way to speak to them?
• Google Testing Smartphone Friendly Icon In Search Results, Again
  Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]
• Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
  Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do web conversions. Greg Sterling, Contributing Editor at […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• MMA: Mobile Spend Could Reach $220B Within Decade
• MINI Community Car Contest Solicits Design Ideas
• Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council
• The Promise Of Programmatic: Elevating Creative To Connect On Every Impression [#awxi]
• Orchestrating Content Marketing On A Global Scale
• In Native Advertising, Brands Win When They Know The Audience [#awxi]

Search News From Around The Web:

Industry

• Is Matt Cutts Ready To Come Back To Google?, Search Engine Roundtable

Local & Maps

• Bring customers in the door with Google Maps Business View, Google and Your Business
• Google’s Pigeon Update: What it means at the local level, blog.dacgroup.com
• Local Search in 2016: Wearables, Beacons, and Machine Learning, Distilled

Link Building

• ‘Un-link’ Building: How To Successfully Remove Penguin Links, Search Engine People Blog

Searching

• Yahoo Answers New Navigation!, Yahoo
• Report: Google Providing Answers 60% More Often Since Last Week?, Search Engine Roundtable

SEO

• New Panda Update; New Panda Patent, SEO By The Sea
• How Search Engines Manage International Cannibalization, Covario
• How to Optimize Your Site for Semantic Search, SEMrush Blog
• The Myth of Google’s 200 Ranking Factors, Moz

SEM / Paid Search

• Migrating off the Login field in the AdWords API, Google Ads Developer Blog
• Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only), Bing Ads Blog
• Ranking The AdWords Shared Library Features, PPC Hero

Search Marketing

• Audience Engagement is the new anchor text, Branded3